The 7 Easiest Video-Editing Tools for Small Business Marketers:
With the constant surge of social
media/internet in people’s daily lives, digital marketing has been on a
continuous rise. There are a lot of tools that a small scale business or even a
larger one at that could make use of. I have shortlisted seven best of them
that will ensure your business gets the exposure it is capable of.
media/internet in people’s daily lives, digital marketing has been on a
continuous rise. There are a lot of tools that a small scale business or even a
larger one at that could make use of. I have shortlisted seven best of them
that will ensure your business gets the exposure it is capable of.
1) Facebook’s Power Editor:
As of 2018, there are almost 2
billion people using Facebook every day which is more than any other social
networking site. This means that the ads you put out on Facebook have a better
chance of reaching your targeted audience than on any other website and
Facebook’s Power editor does just that. Using this tool, you can run
hyper-specific advertising campaigns.
billion people using Facebook every day which is more than any other social
networking site. This means that the ads you put out on Facebook have a better
chance of reaching your targeted audience than on any other website and
Facebook’s Power editor does just that. Using this tool, you can run
hyper-specific advertising campaigns.
The program’s detailed framework
ensures that your content is getting to exactly who you want while giving you
the option to set limitations so that you don’t overspend. One of the best
features of this tool is that there is no third party fee for creating and
managing your ads as your adverts are directly going to Facebook’s index.
ensures that your content is getting to exactly who you want while giving you
the option to set limitations so that you don’t overspend. One of the best
features of this tool is that there is no third party fee for creating and
managing your ads as your adverts are directly going to Facebook’s index.
2) Nanigans:
The power of social media advertising can’t be stressed enough regarding
digital marketing, and one of the best tools for that utilizes that power is
Nanigans. Its primary focus is on Facebook advertising, it uses Facebook
Exchange program for retargeting ads and has other tools that ensure that
targeting is efficient and precise. However, the software also has additional
features that cater to Twitter and Instagram ads as well.
digital marketing, and one of the best tools for that utilizes that power is
Nanigans. Its primary focus is on Facebook advertising, it uses Facebook
Exchange program for retargeting ads and has other tools that ensure that
targeting is efficient and precise. However, the software also has additional
features that cater to Twitter and Instagram ads as well.
3) Google Adwords:
With Google being the world’s most
used search engine, Google Adwords is an absolute must for any digital
marketer. While it is a sophisticated program to master, it is also the most
beneficial. It taps into Google’s AdSense and displays your ad up first
whenever the keywords you’ve provided are entered into Google’s search engine.
On top of that, whichever website or apps that use AdSense will display your ad
based on the user’s cookies or keywords.
used search engine, Google Adwords is an absolute must for any digital
marketer. While it is a sophisticated program to master, it is also the most
beneficial. It taps into Google’s AdSense and displays your ad up first
whenever the keywords you’ve provided are entered into Google’s search engine.
On top of that, whichever website or apps that use AdSense will display your ad
based on the user’s cookies or keywords.
4) Survey Monkey:
Survey Monkey is a research tool that
lets you create your own fully customized surveys. It can be used to find out
the needs and wants of your customers, website visitors or target group. These
studies can be sent out by e-mail or uploaded to your website. Its free version
limits you to one hundred responses, but that should be sufficient for many
businesses.
lets you create your own fully customized surveys. It can be used to find out
the needs and wants of your customers, website visitors or target group. These
studies can be sent out by e-mail or uploaded to your website. Its free version
limits you to one hundred responses, but that should be sufficient for many
businesses.
5) Similar Web:
Similar Web is a competitor benchmarking
tool that allows you to benchmark your business against your competitors in the
industry. It can reveal your competitor’s analytics strategies. It can also
help you identify new trends in your target market and understand consumer’s
intent.
tool that allows you to benchmark your business against your competitors in the
industry. It can reveal your competitor’s analytics strategies. It can also
help you identify new trends in your target market and understand consumer’s
intent.
6) Mergewords:
If you are a digital marketer that
prefers to your Search Engine Optimization (SEO) to put forward your
ads/content, then you’ll love Mergewords. Mergewords lets you generate many
different keywords variations which save users precious time from having to
create various keyword combinations. It is a free website with an easy to use
user interface. This tool may be lightweight, but it saves users precious time
so that they can focus on more critical tasks.
prefers to your Search Engine Optimization (SEO) to put forward your
ads/content, then you’ll love Mergewords. Mergewords lets you generate many
different keywords variations which save users precious time from having to
create various keyword combinations. It is a free website with an easy to use
user interface. This tool may be lightweight, but it saves users precious time
so that they can focus on more critical tasks.
7) Google Analytics:
Google analytics is a reporting and
tracking tool which has many great features ideal for digital markers
especially the ones running their businesses through websites. It has features
like conversion tracking, call tracking and more advanced features like
multi-channel funnels so you can see what channels people are using to get to
your site and then purchase, with that you can eliminate the channels not
bringing in any revenue.
tracking tool which has many great features ideal for digital markers
especially the ones running their businesses through websites. It has features
like conversion tracking, call tracking and more advanced features like
multi-channel funnels so you can see what channels people are using to get to
your site and then purchase, with that you can eliminate the channels not
bringing in any revenue.
Author bio:
Shawn Marshall is the father of two
little girls. He is a digital marketer by profession and is utterly obsessed
with the growing technology. He regularly shares her bright ideas on https://squareship.com.
little girls. He is a digital marketer by profession and is utterly obsessed
with the growing technology. He regularly shares her bright ideas on https://squareship.com.
