6 Top Tips to Improve Your AdWords Ad Relevance

Making your Ad
pop-up on the first page of the Google may require a good amount of dedication.
It’s not easy to hit that #1 spot on ad rank all the time. It is a common
occurrence to find yourself struggling between tight budget and low rank. Most
of us find ourselves stuck, struggling hard to find out the solution to attain
good rank on SERP and we look towards the best
Pay Per Click management company in Gurgaon or Noida, that
provides such services.
6 Top Tips to Improve Your AdWords Ad Relevance

But, with few
things keeping in mind you can get success in this. Before heading further
let’s get to know AD rank more closely.


Ad rank is a
numerical value deciding the position of paid ads on search engine. Ad rank has
three pillars.They are:
  1. Bids
  2. Quality Score
  3. Expected impact
    of ad extension
  4. Search context

There is no word
such as “last position” in the dictionary of Google. The Ad position can change
due to alteration in your ad rank. This will lead you to get an idea about how
well your ad is performing in comparison to other competitions. And if the rank
decreases that means it’s time for you to lay some extra efforts and attention.


By increasing your bid
 By Improving the quality of
your ads
 By Improving landing page


Quality Score:-

score is one of the basic and most important components which is used by Google
to increase your rank. Quality score cannot be overshadowed by overbidding.
Hence, don’t forget that overbidding will work against you in the long run perspective.

Quality Score

Look out
for the keywords having low quality score and replace them with similar
keywords with high quality score.

2.    Search Terms Should Be
Used as Keywords:-

For having a good
start, you should always focus on using your search term as keywords.
Search  term
could be used as effective keywords. You will feel good to know that Google
always reward their advertisers with a higher quality score and average
positioning compared to regular keyword. That’s a win-win situation! Hence,
including new keywords from search term shaving high quality score will not only
increase your campaigns quality score, but also increases your position and
eventually lower your CPC’S.

3.    Keyword Relevancy:-

It’s a well-known
fact that keywords play a very important part in positioning your ad on a good
rank. You should be very much confident about choosing a keyword. Always try to
choose keywords that are two or three words long, a technique always used by
SEO services company. There
should be a direct relation between the keywords and the service provided by
us. Keyword should be included in the ad text making it easier for the people
to know that ad is relevant to their search.

Keyword Relevancy

By using proper call to action, it sustains
the users to click your ad and helps them understand what should be done next
when they visit your site in near future.

4.    Work On Improving Your

You should always
try to design your website in manner that user finds it easy to understand and
ultimately increase your quality score. To improve upon Google Ad word campaign
your website should be SEO (search engine optimization) friendly.

Work On Improving Your Website

These things will
reduce your bounce rate and improve overall user experience. Google values
these efforts very much and will reward you with high quality scores for your

5.    Landing Page Experience:-

Landing page
experience is kind of a feedback from your user which lets you know the overall
experience of the user when they visited your website. It’s very important that
your content should be relevant to the topic and free from plagiarism. Users if
not feel satisfied then will leave the page. Speed of the webpage is another
important factor. If the speed of your web page is slow then for sure user will
not spare their time in waiting and will move on to another website.

6.    Ad Quality Matters:-

Having a better
quality score decreases the cost per click (CPC). This means that you will have
to pay less per click. A better quality score makes it easier for your ad to
participate in an auction. Keeping in mind the value of good quality score you
should always enforce your best efforts for running an ad campaign.
By following these
simple steps and keeping in mind the value of basic things you will be able to
rank your Ad higher on Google. 

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