5 Ingenious Ways You Can Do With Wikipedia for Content Marketing

the revolution in the world of technology people have seen tremendous changes
in the business world. From operations to marketing everything has been shifted
to digital mediums. Digital mediums have been a remarkable help in making the
business to grow. If we talk about marketing it could be clearly stated that
people have made considerations on marketing their products through digital
medium and this is what we call digital marketing. One of the branches of
digital marketing that has been seen with great results is stated as content

Content marketing refer to developing content and marketing the
brand or product through the same. You can use different platforms for it. The
platform that we will discuss here is Wikipedia. The fifth most visited website
in the world, Wikipedia is one of the platforms that can make the content
marketing to be done effectively. Here are 5 ways how Wikipedia can be used for
content marketing.

Create a Wikipedia page:

Wikipedia experts have stated that Wikipedia only accepts written content with a few
images and it makes the content marketers able to consider this platform for
making the best out of their marketing techniques. Creating a Wikipedia page
might give you a chance to create your brand awareness to the people which
could then become the base of your other marketing campaigns. A Wikipedia page
could one of the best strategies for making the content marketing technique to
be incorporated in the business.

Increase traffic on your
website through the Wikipedia page:

Wikipedia content could be supported with
backlinks. Wikipedia allows the page creators to link the content with some backlinks this is a great way to get the
traffic to your website or page. The connection of Wikipedia with your homepage
will make your website to have a good rank in google search through having the
organic visits on the site.

Get in google search:

Wikipedia being one of the most visited
website in the world has a place in the top searches of google search engine.
One of the ways to get into the google search through your content is to get
your name on Wikipedia. This platform of content marketing could make you able to
get in the top searches which will benefit in the recognition of your brand.
Being in google search will surely give your business a boost.

Contribute to different

Another way that you can make your content
marketing to benefit your business through Wikipedia is by contributing to
different pages. You can research about the different pages that are connected
to your brand in one way or the other and then you can mention your brand there
too. This will make the readers to get the idea about your brand or business
while they are reading different pages. This is a good way to use the content
marketing through Wikipedia’s to get yourself marketed.

 Content marketing through images:

Wikipedia is although about written content
mostly, however, it also allows graphical content like images and pictures to
be used as well. Images could become an attraction for the viewers and it could
make the brand remembrance to be increased through content marketing on this
platform. People often get confused that content marketing is only about written
content but through this platform, the
images could also be used to market the brand.

Content marketing is one of the most
applied and used techniques of digital
marketing in recent times. Marketing the
content through Wikipedia will surely give business a boost as it is one of the
most visited websites in the world. Being accessed by millions of people daily
is surely one of the characteristics that make
this platform to be used for the marketing of a business. Also, it is cost
effective and lesser costs are incurred in getting to this platform which makes
it highly considerable in the business marketing.  

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