Latest Trends of Social Media Marketing for 2018

Latest trends of Social Media Marketing for 2018:-

for a business is much more than just conveying information about their
products to consumers. It is a complete process that involves studying the
psychology and buying behavior of consumers to shape brand strategies in a way
that would attract new consumer markets and retain current ones. Customer
relationship management is an essential part of an organization and this
relationship can be improved via good marketing strategies.

among a range of channels through which brands execute their marketing plans, social
media remains one of the most important. While conventional ways of marketing are
still heavily required by organizations, the world is now moving towards
digital methods for various reasons including a high reach at lower cost. Given
the fact that eight out of every 10 people use social media for some reason, the
platform is essential for branding and no company can survive without using
social media marketing.

media marketing is not a very ancient idea but trends do change over time. With
advancements in technology and information, social media marketing needs
execution in a different way according to what the consumer market is willing
to see. Following are some of the latest trends in social media marketing that
you must keep in mind to make any marketing campaign successful:

   1)  Use of Chatbot:-

To emphasize on the notion
of Customer Relationship Management (CRM), it is imperative to maintain good
relations with customers and respond to their queries as fast as possible in
the most accurate manner. A key feature of social media marketing is that
customers reach businesses via social media pages and leave a message with
their queries. If you fail to respond instantly, there is a high possibility of
losing customers to competitors. 

While there are customer service reps in social media marketing teams, it turns
out that AI bots are much reliable for this purpose. Chatbots are programmed
with relevant keywords so that whenever a customer leaves a message, it
instantly search for keywords in the database and responds accurately. This has
improved CRM significantly and stands as important in the list of latest

   2)  Attractiveness of video content:-

Statistics reveal that promotional content in the form of videos is
gaining more attention from users than other visuals. People now prefer
watching interesting videos as they scroll through their newsfeed and so this
is high time that you develop creative video content and publish it on social
media regularly. An important tip regarding the video is that make sure the
video is short. Videos exceeding 30 seconds time duration are rarely watched
full by viewers.

As far as the type of video is concerned, customers are looking for something that
attracts them. This obviously depends on your target market so there is no
ideal way of developing a video. Identify your target market and choose the video
style accordingly to gain maximum attention from millions of users of social

   3)  Boost posts on various social media platforms:-

As you post any promotional content on your business social media
account, it reaches people who follow the page or account. This, however, is
not sufficient if you are really aiming to expand your client base. The latest trends
in social media marketing suggest that you must use paid promotions strategy in
order to reach an amazingly significant number of people. 

Let us take an example of Facebook. It is probably the easiest platform on
which you can use paid promotion with zero experience. As you enter your
budget, it provides an estimate on how many people would be able to see this
post for easy data analysis. Post boosting is a proven way of creating
awareness about your brand.

   4)  Keep an eye on active platforms:-

With the passage of time, some social media platforms are getting
outdated while others are gaining popularity. To keep up with the latest trends
of social media marketing, you need to ensure that your campaigns are reaching
ACTIVE accounts for results. Facebook, for example, has the largest number of
users while Snapchat and Instagram are emerging gradually. Start working on
emerging platforms because soon these would be your primary platforms to
execute marketing campaigns.

these trends tend to change with time, you need to focus on them right now for
successful implementation of marketing campaigns. If you do not follow the
latest trends, you may lag behind competitors and lose customers as a result. Make
sure that whatever you spend on social media marketing results in optimal
return which is only possible if you identify the new trends and plan campaigns
accordingly. A key tip is to act like a risk taker and try new approaches
because this is the only way to achieve milestones that may seem impossible.

Author Bio: Laura Ken is the social media manager of a
fast moving consumer goods firm in Chicago. She studied digital marketing at
college and provides training to interns and management trainees of marketing in
her organization. Students often ask her for help
with assignment
on social media marketing related topics and she extends
her assistance all the time.

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