How to frame a Unique Social Media Marketing Strategy?

Social media
marketing engages audience where they already like to spend their time and
diverts traffic to the website. SMM is for the audience who do not search on
internet for the products and services offered. Today users traffic is already
created in social media which helps continuously to get in with the customers
and grow the business on internet.

Before starting
up with the social media marketing, one needs to know about how to build a social
media marketing strategy unique?
Hence, this
article will guide you to frame a social media strategy along with groundwork
and mechanism

How to create a
social media strategy?

Instead of
randomly posting one needs to organize the strategy correctly and efficiently
to attain the finest results. There are few crucial towers which one has to
keep in mind for social media strategy. One has to analyze the 4W’s and set up
the 1H.

What is 4W’s and

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So, lets take a
case study of a custom printing business card company in France and analyze the
above-mentioned factors.


It is very
important to study the detail information of about the product and service the
company offers, as false information may spoil the reputation of the brand. The
detail information comprises of both the negative and the positive factors of
the product. So, let’s inspect our products we gone promote on social media
platforms. So, per our example our company sell four type of products
ecological, original, luxe and super business cards. The positive points of the
product are deliver important information, create your first positive
impression, saves time, customization, its effective and last & least no
need to convert business cards into French language. Now, going forward to
negative points limited space on card, cost effective if not ordered in bulk,
it is easy to carry but can be misplaced anywhere.


Marketing, at
the top or below the ground social media, begins with understanding your
excellent customers. Build a powerful idea for your target audience takes a
long time, but to think about steps to be taken instantly will put you all in a
best position at the starting stage. Now let’s have a look on our study of targeted
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    & start ups
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    resource management
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Don’t follow all
the traits, but you have to figure out all the bit details of targeted audience
by following below points. 
where you will find your users live? If you know your target country that will
work, but if you want to target only a particular area then you should mark
those places. We have taken “France “as our targeted country.
think about the age range of your users. Keep this range as broad as you can.
Unless you are not sure about your age target how you will achieve the goals.
As per our case study age group which we have targeted is 25 years to 65 years.
what gender your users identify as? This might be unimportant for your brand
but if you can mention it will be beneficiary for your promotions on social
media platform.
Interest & Behavior: we all know every community has their own interest and
behavior? These both things play a very important role to target the
As per our
example France people love to participate in sports tournament, music festivals
and theatre festivals.  But, if we look
at their behavior they always believe in long time business relationship, straight
forward and questioning, they have to work under culture norms, they do not
like two sided printed cards.
The above
personas may differ and it is not 100% accurate but to take you at the right
directions of targeted audience will be the easy way to convert into


Where plays a very
important role in social media marketing. Facebook, twitter, Instagram,
LinkedIn, google, you tube there is no shortage of platforms for you to build
the presence of your brand.


Your aim now is
to get a positive return on the time, money and effort you spend on it that
requires attention behind every action. After targeting on various platforms
now we have to look forward is to how we will run the ads or promotions on
every platform as per the seasons or festivals targeted.
Facebook: Pay to promote & make your own business page.
Instagram: engage followers & influences.
LinkedIn: your company profile and professional network.
Twitter: networking and news
YouTube: create your channel on YouTube.
Our case study:
we analyze the statistics of Facebook, Instagram., LinkedIn. Twitter, viadeo of

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