Email marketing is
the act of sending a commercial message, typically to a group of people using
email. It usually involves using advertisements, request business, or solicit sales
or donations, and it is meant to build loyalty, trust or promote brand
awareness. Email marketing is a highly effective digital marketing strategy of
sending mails to both customers and prospects. Through effective email
marketing, you can turn prospects to customers and turn one-time buys into very
loyal customers. To sum it up, email marketing is facilitating e-commerce development.
This article is an effective guide on how to make the most out of email
marketing for the success of your business.
the act of sending a commercial message, typically to a group of people using
email. It usually involves using advertisements, request business, or solicit sales
or donations, and it is meant to build loyalty, trust or promote brand
awareness. Email marketing is a highly effective digital marketing strategy of
sending mails to both customers and prospects. Through effective email
marketing, you can turn prospects to customers and turn one-time buys into very
loyal customers. To sum it up, email marketing is facilitating e-commerce development.
This article is an effective guide on how to make the most out of email
marketing for the success of your business.
Get Personal:-
If there is one reason a lot of persons delete emails or program my
phone or computer to delete certain emails after sometime is very simple. Some
mails are sent to me as if I am a robot not a human being. In other words, most
broadcasted messages irritate a lot of persons including myself. Imagine after
patronizing an establishment for more than ten years, their email to me still
reads “dear sir/madam”. Getting personal with your prospects is no easy job but
what is what doing is what doing well. Replacing the typical “sir/madam” with
their names is off essence as it gives them a sense of value. The next point
will help on how to get personal with your prospects and customers.
phone or computer to delete certain emails after sometime is very simple. Some
mails are sent to me as if I am a robot not a human being. In other words, most
broadcasted messages irritate a lot of persons including myself. Imagine after
patronizing an establishment for more than ten years, their email to me still
reads “dear sir/madam”. Getting personal with your prospects is no easy job but
what is what doing is what doing well. Replacing the typical “sir/madam” with
their names is off essence as it gives them a sense of value. The next point
will help on how to get personal with your prospects and customers.
Get a Comprehensive List:-
You can’t get personal with people
you don’t know, how then do you know people? By keeping a proof of the fact
that you know them. Getting a comprehensive list of your subscribers as well as
customers is of utmost importance. Keeping a list is very important as it also
help you gauge the success of your marketing strategy. A good magento e-commerce agency comes in handy. A lot of
companies are guilty of keeping only list of their customers or
subscribers without really taking into cognisance their prospects. Getting
personal with your prospects will make them feel like they are already
customers and even motivate them to become one.
you don’t know, how then do you know people? By keeping a proof of the fact
that you know them. Getting a comprehensive list of your subscribers as well as
customers is of utmost importance. Keeping a list is very important as it also
help you gauge the success of your marketing strategy. A good magento e-commerce agency comes in handy. A lot of
companies are guilty of keeping only list of their customers or
subscribers without really taking into cognisance their prospects. Getting
personal with your prospects will make them feel like they are already
customers and even motivate them to become one.
Informative Content:-
The best way to get people’s
attention through is by giving them information on things that affect and
concern them. Many establishments using mail marketing make the mistake
centralizing the contents of their mails around their business or organization.
Informing your customers and prospects with facts and happenings about the
industry or niche you’re part of is a better way to get their attention. This
projects that you’re as concerned about their wellbeing as you are about your
business.
attention through is by giving them information on things that affect and
concern them. Many establishments using mail marketing make the mistake
centralizing the contents of their mails around their business or organization.
Informing your customers and prospects with facts and happenings about the
industry or niche you’re part of is a better way to get their attention. This
projects that you’re as concerned about their wellbeing as you are about your
business.
Sort Contents Based on the Different Individuals:-
Sorting contents based on the interests of your customers and if
possible prospects is very important as it a very good way of catching their
attention. Besides using their names as recipients, sending them contents that
suits them is a good way of communicating to them the fact that you value them.
If you don’t send them contents that interest or suit them, they may see your
message as a broadcasted message with merely the names changed and this will
not help bring the most out of your business.
possible prospects is very important as it a very good way of catching their
attention. Besides using their names as recipients, sending them contents that
suits them is a good way of communicating to them the fact that you value them.
If you don’t send them contents that interest or suit them, they may see your
message as a broadcasted message with merely the names changed and this will
not help bring the most out of your business.
Include Links in Your Email:-
The essence of email marketing like every other form of marketing is
to create brand awareness and ultimately promote sales. When there is no
increase in sales, your strategy wasn’t successful. I then find it funny that
even in this twenty first century that people don’t include their links in the
mails they send to their customers and prospects. Attaching a link is very
important when sending mails to both customers and prospect. This could help
drive traffic to your website as humans are very inquisitive in nature and as
such may click on the link out of curiosity; there you have it, one more
customer.
to create brand awareness and ultimately promote sales. When there is no
increase in sales, your strategy wasn’t successful. I then find it funny that
even in this twenty first century that people don’t include their links in the
mails they send to their customers and prospects. Attaching a link is very
important when sending mails to both customers and prospect. This could help
drive traffic to your website as humans are very inquisitive in nature and as
such may click on the link out of curiosity; there you have it, one more
customer.
Avoid the Use of Spammy Mails:-
There is a very thin line between
overzealousness and desperation; the earlier marketers understand this fact the
better. I could’ve called what some marketers do email marketing but I won’t
because it is not. Email marketing the last time I checked is usually sent to
customers and prospects. The “prospects” may be what is probably confusing some
marketers into abusing mail marketing. It is key to avoid sending mails to
individuals that have not subscribed to it. This is very important as it paints
the company whose name is contained in the email a not too good reputation.
Always ensure that the individuals who receive your mail subscribed to doing
so.
overzealousness and desperation; the earlier marketers understand this fact the
better. I could’ve called what some marketers do email marketing but I won’t
because it is not. Email marketing the last time I checked is usually sent to
customers and prospects. The “prospects” may be what is probably confusing some
marketers into abusing mail marketing. It is key to avoid sending mails to
individuals that have not subscribed to it. This is very important as it paints
the company whose name is contained in the email a not too good reputation.
Always ensure that the individuals who receive your mail subscribed to doing
so.
Mailing Frequency:-
One tip to help keep your mails out
of the spam folder is the avoidance of flooding your subscribers’ inbox with
too many mails. In as much as you want to create awareness, it is more
important that you respect your subscriber by not scaring them with incessant
mails. This is very important as you’re likely not the only one providing that
individual with a commodity or a service. Before you start using email
marketing, it is important to determine what you’ll be sending to your
subscribers and at what rate.
of the spam folder is the avoidance of flooding your subscribers’ inbox with
too many mails. In as much as you want to create awareness, it is more
important that you respect your subscriber by not scaring them with incessant
mails. This is very important as you’re likely not the only one providing that
individual with a commodity or a service. Before you start using email
marketing, it is important to determine what you’ll be sending to your
subscribers and at what rate.
Junaid Ali Qureshi
is a digital marketing specialist who has helped
several businesses gain traffic, outperform competition and generate profitable
leads. His current ventures include Progostech, Smart Progos Tech and eCig
