Competition has enhanced in all industries
around the world. However, the business owners these days have access to a
greater customer base. The businesses are exposed to a huge competition as they
are competing with numerous similar businesses. Similar is the case with the
websites. This business has a strong competition as the whole world is your
competitor. One must analyze the
competitor’s website in order to identify
the weaknesses of his own website. A
competitive analysis can be highly useful in making your website better than the
competitors.
around the world. However, the business owners these days have access to a
greater customer base. The businesses are exposed to a huge competition as they
are competing with numerous similar businesses. Similar is the case with the
websites. This business has a strong competition as the whole world is your
competitor. One must analyze the
competitor’s website in order to identify
the weaknesses of his own website. A
competitive analysis can be highly useful in making your website better than the
competitors.
There are certain tools that can
be helpful in this regard. Here are the five most useful tools to analyze your competitor’s website:
be helpful in this regard. Here are the five most useful tools to analyze your competitor’s website:
1.
Alexa
Alexa is among the earliest web analytical
tools and is one of the greatest analysis options for the websites. The
websites on Alexa are ranked on the basis of tracking a sample of internet
traffic. The Toolbar of Alexa incorporates a search box, a popup blocker, and
the links to Amazon. It also includes Alexa homepage along with the Alexa ranking of the website that the user is visiting. It offers detailed
information about the website that is useful for a competitor to acknowledge. It
offers information about the region from which the traffic is coming to the
website. You can get an idea regarding the demographics of the site which is a
huge advantage of using Alexa.
tools and is one of the greatest analysis options for the websites. The
websites on Alexa are ranked on the basis of tracking a sample of internet
traffic. The Toolbar of Alexa incorporates a search box, a popup blocker, and
the links to Amazon. It also includes Alexa homepage along with the Alexa ranking of the website that the user is visiting. It offers detailed
information about the website that is useful for a competitor to acknowledge. It
offers information about the region from which the traffic is coming to the
website. You can get an idea regarding the demographics of the site which is a
huge advantage of using Alexa.
2.
Quantcast
Quantcast is another useful tool for
analyzing your competitor’s website. It allows you to understand the behavior
of a visitor of the website. If you are a web business owner, you must be aware
of the significance of understanding the behavior of the visitors. Hence, this
tool measures the audience age, gender, and areas of interest of the visitors.
analyzing your competitor’s website. It allows you to understand the behavior
of a visitor of the website. If you are a web business owner, you must be aware
of the significance of understanding the behavior of the visitors. Hence, this
tool measures the audience age, gender, and areas of interest of the visitors.
3.
SEMRUSH
SEMRUSH is among the versatile tools for
competitive analysis and requires a short budget. It is extremely useful in monitoring
the search engine strategies, and display advertising by the competitor. In
addition, it is also helpful in monitoring your own website’s performance. This
suggests the ways to improve your website.
competitive analysis and requires a short budget. It is extremely useful in monitoring
the search engine strategies, and display advertising by the competitor. In
addition, it is also helpful in monitoring your own website’s performance. This
suggests the ways to improve your website.
5.
Moz
Moz is also a tool for analyzing the
performance of your competitor’s site. It also monitors SEO, content, and
social marketing strategies of the websites. You can use Moz to enhance the
marketing and SEO of your website.
performance of your competitor’s site. It also monitors SEO, content, and
social marketing strategies of the websites. You can use Moz to enhance the
marketing and SEO of your website.
Additional
Recommendations:
There are several SEO Competitor Analysis Services providers who can assist you in accomplishing all the
important information regarding your competitor’s website. This is probably the best way to analyze your competitor’s website. You don’t
have to use any tools; instead you can
get the services from these SEO services providers. They would give you all the
necessary information about your competitor’s website. They would perform a
detailed competitive analysis and help you in making your website better than
your competitor’s website. They would suggest you ways to improve your website
and enhance its rank compared to your competitor’s website. Hence, this is an
effective way of analyzing your
competitor’s site.
important information regarding your competitor’s website. This is probably the best way to analyze your competitor’s website. You don’t
have to use any tools; instead you can
get the services from these SEO services providers. They would give you all the
necessary information about your competitor’s website. They would perform a
detailed competitive analysis and help you in making your website better than
your competitor’s website. They would suggest you ways to improve your website
and enhance its rank compared to your competitor’s website. Hence, this is an
effective way of analyzing your
competitor’s site.
