Visual Principles to Follow While Creating Graphic Design Content on Instagram

If you are keen on promoting your graphic design company on
Instagram, you must keep in mind that over the last few years, there has been a
huge technological leap. There has been a complete transformation in the tools
that are being used. Today, you could use upgraded or advanced machines for
accessing the tools. There has been a total transformation in terms of the
platforms where your work is supposed to be showcased. It is quite clear that a
lot has taken place over the past few years and technology has totally
revolutionized the creative landscape. Fortunately, certain things have
remained somewhat the same and relatively unchanged or untouched. The basic
principles of creating graphic design content on Instagram still remains the

Previously, Instagram was only about filtered images of your
pets and your lunch but over the years, Instagram has become much more than
merely a photo-sharing app and has grown into an infinitely useful creative
tool. Today, Instagram could be utilized for almost everything and so numerous
creative people are currently using this platform as a perfectly cataloged
portfolio of all their creations and an effective platform for networking with
others related to the same field. Right from illustrators, handcrafted
typographers, graphic designers, and painters to 3D designers and animators,
there are Instagram pages dedicated to every creative niche.
Let us explore the key visual principles to keep in mind while
creating graphic designs for Instagram. In this context, you must know that
Instagram is today’s most effective and influential social platform. Needless
to mention, Instagram is also regarded as the most competitive social
networking site. The content must help you to attain success. According to the
statistics maintained by Shopify, the average order value of Instagram seems to
be $65 but it seems to be only $55 on Facebook, $46.29 on Twitter, and $58.95
on Pinterest.
Moreover, statistics further reveal that Instagram users would
be engaging with brands almost ten times more in comparison to the Facebook,
around 54 times more in comparison to Pinterest and about 84 times more as
compared to Twitter. So it is essential for all types of businesses including
graphic design companies to be on Instagram to leverage this amazing platform. Here
are the key principles to keep in mind while creating suitable visual content
for this image-sharing platform.

Include a Focal Point

In essence, this involves everything related to the core
principle that your eyes would be requiring a resting place while viewing a
picture: something fascinating that really grabs your attention. Without this
focal point in your pictures, there is every chance that the viewer would be
glancing through the picture and move on almost instantaneously as nothing has
actually caught their fancy or held their attention. It is quite obvious, the
more fascinating and appealing the focal point is, the better it is. Consider
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Follow the Rule of Thirds

People who have an experience in photography would be
conversant with this rule of thirds. Since it takes into consideration how we
would be viewing the pictures, we should be breaking them down precisely into
thirds. So when a picture is actually broken down accurately into thirds, it
would be giving you 9 parts of a picture that gives rise to the central grid
and your attention would surely be diverted to the central grid. The most
important or striking part of a picture must, therefore, sit strategically on
the central grid for drawing instant attention. Pictures that have the main
content sitting in the central grid would surely be better balanced, more
engaging, and easy on your eyes.

Focus on Symmetry

In a nutshell, we could say that the human brain automatically
is inclined toward symmetry. Therefore, humans are actually, fine-tuned for
detecting symmetry and getting attracted by it. So it is pretty obvious that
symmetrical content would prove to be definitely more engaging. When you know
this, you must make it a point to look at assets for assessing if it could be
cropped or centered to make it relatively more symmetrical and attractive. You
simply cannot imagine how effective just a small tweak could prove to be. It
would make all the difference in terms of engagement.


Here again, there is an emphasis on using certain elements in
the picture to effectively provide focus so that the viewers could see it. In
this context, you must keep in mind that silhouettes are supposed to be a
convenient way of achieving this. In the similar fashion, you must use
contrasts and shapes.

Unanticipated Shooting

Here the chief intention is to showcase an extremely familiar
world from a whole new and totally unaccustomed vantage point. Unanticipated
shooting angles would lead to arresting pictures that grab your attention.                                                                     

Pay Attention to Detail

You must always pay attention to detail because the devil
seems to be in the detail. This holds particularly true in case of imagery.
When you see a picture taking into consideration its entirety, the picture may
not seem that engaging. However, when you focus your attention on a particular
part of the picture, it could be totally transformed. Therefore, experts
recommend that you must not judge a picture by simply glancing through it.
There could be a lot more to an image than what actually meets the eye. See if
the picture could be cropped in a certain manner that could transform it
radically into something truly special. Moreover, as you would be concentrating
on a particular part of a picture, in detail, you must then ensure that the
picture is of high resolution.


We would be concluding by emphasizing the fact that the
above-discussed graphic design principles have actually been there for a long
time and have successfully managed to sustain in this ever-changing and dynamic
world of the Internet. In today’s fast-paced digital era, these core graphic
design principles are truly relevant and important. These principles are basic
tenets of graphic design and could be successfully applied to a wide range of
designs. These key graphic design principles are the foundation of a good and
stunning Instagram post! So, we can see that Instagram with more than 800
million MAUs is one of the most popular social media platforms for budding
graphic designers. This picture-oriented platform allows you to effectively
capture and even share everything about your world. You could also use the
Instagram platform to take a look at the posts shared by all your favorite graphic
designers to draw inspiration from them.

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