I have helped many websites in the
launch or redesigning the old website. These are from different niches, there
are number of tasks that you need to do to make sure that your SEO starts off
in the right direction. Most of all, these first tasks will no longer take 1 or
2 hour and is definitely worth it.
launch or redesigning the old website. These are from different niches, there
are number of tasks that you need to do to make sure that your SEO starts off
in the right direction. Most of all, these first tasks will no longer take 1 or
2 hour and is definitely worth it.
1. Setting up Webmaster Tools
Google Analytics is great, but you
should verify your website with other webmaster tools as well. There are many
services provided by these webmaster tools to diagnose problems in your
website. Sitemaps option allows you to find error pages on your website and
there are other tools link finding the incoming backlinks.
should verify your website with other webmaster tools as well. There are many
services provided by these webmaster tools to diagnose problems in your
website. Sitemaps option allows you to find error pages on your website and
there are other tools link finding the incoming backlinks.
- Google Webmaster Tools
- Yahoo Webmaster Tools
- Bing Webmaster Tools
When your website is ready to go
live, it is always useful to track your visitors. You can start successful
campaigns. Google Analytics is a free useful tool that you can install on your
website. You can sign-up for a free account or you can pay someone to install
JavaScript code on your website. Furthermore, go the extra mile and track main
activities on your websites. These will help you improve your conversion rates.
live, it is always useful to track your visitors. You can start successful
campaigns. Google Analytics is a free useful tool that you can install on your
website. You can sign-up for a free account or you can pay someone to install
JavaScript code on your website. Furthermore, go the extra mile and track main
activities on your websites. These will help you improve your conversion rates.
2. Fix Canonical URL Issues
This is easy to fix, but many
websites ignore. If you are running a blog, All in One SEO plugin can auto fix
this problem. Choose one URL either with www or without www; it solves the
problem of having multiple URL for the same web page.
websites ignore. If you are running a blog, All in One SEO plugin can auto fix
this problem. Choose one URL either with www or without www; it solves the
problem of having multiple URL for the same web page.
Moreover, make sure your main links
to /index.html or any that you may have. You can add to PHP sites in htaccess
file.
to /index.html or any that you may have. You can add to PHP sites in htaccess
file.
Options + FollowSymLinks
RewriteEngine on RewriteCond% (HTTP_HOST) ^ domain.com Http://www.domain.com/
//www.domain.com/ RewriteRule ^(.*)$ $ 1 [L, R = 301] RewriteRule ^ index.html
$ / [R = 301, L]
RewriteEngine on RewriteCond% (HTTP_HOST) ^ domain.com Http://www.domain.com/
//www.domain.com/ RewriteRule ^(.*)$ $ 1 [L, R = 301] RewriteRule ^ index.html
$ / [R = 301, L]
Make sure the code is correct even I
have written it. It is always good to double check.
have written it. It is always good to double check.
4. Adding Robots.txt File
There are other files that get
indexed such as accounting files. If you want to restrict access, you need to
replace “/ folder / with the folder (s) you want to restrict.
indexed such as accounting files. If you want to restrict access, you need to
replace “/ folder / with the folder (s) you want to restrict.
User-agent: *
Disallow: / folder /
This will help you keep everything
getting indexed.
getting indexed.
5. Submitting XML Sitemaps
You can submit your xml sitemap to
search engines. There are several tools to make xml sitemap and plugins for
blogs. Each search engine allows you to submit your sitemap from the webmaster
tools. Many search engines will find your website through this way.
search engines. There are several tools to make xml sitemap and plugins for
blogs. Each search engine allows you to submit your sitemap from the webmaster
tools. Many search engines will find your website through this way.
6. Setup Your Local Business Listings
In almost all the search engines
there is an option of local business and in Yahoo, Google, and Bing you can
submit your website to local search. There is a free tool that helps you manage
your local business listings called GetListed. You can manually submit your
website on each of the search engines. Simple way is to search on each search
engine with “local business listing or add local listing in Google, Yahoo,
Bing”. For example, if you’d like to add blackhawks hat to local listing,
you should doing it asap!
there is an option of local business and in Yahoo, Google, and Bing you can
submit your website to local search. There is a free tool that helps you manage
your local business listings called GetListed. You can manually submit your
website on each of the search engines. Simple way is to search on each search
engine with “local business listing or add local listing in Google, Yahoo,
Bing”. For example, if you’d like to add blackhawks hat to local listing,
you should doing it asap!
After submitting to search engines
local listings, submit to local directories like Yellow Pages, Superpages. You
can do it manually, but you can outsource the work for 30-40$.
local listings, submit to local directories like Yellow Pages, Superpages. You
can do it manually, but you can outsource the work for 30-40$.
Install SSL
Certificate:
Certificate:
As per google
update site with HTTPS will be given a ranking boost, so from SEO point SSL
certificate is important and from July chrome will display the non-HTTP site as
non-secure. So when you redesigned the website installation of SSL Certificate
is a must. Get cheap SSL Certificate from the
top providers.
update site with HTTPS will be given a ranking boost, so from SEO point SSL
certificate is important and from July chrome will display the non-HTTP site as
non-secure. So when you redesigned the website installation of SSL Certificate
is a must. Get cheap SSL Certificate from the
top providers.
7. Adding 301 Redirects
This is very important for your
business. After designing, many websites change their domain name. You need to
keep the old URL and 301 redirect reduces the risk of loosing search engine
rankings. Adding the 301 redirect to all pages would be helpful. These SEO tips
will surely help you gain from your business.
business. After designing, many websites change their domain name. You need to
keep the old URL and 301 redirect reduces the risk of loosing search engine
rankings. Adding the 301 redirect to all pages would be helpful. These SEO tips
will surely help you gain from your business.
